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DoubleClick for Publishers (DFP)

This Course is about the Google Product “DoubleClick for Publishers” which is ad serving platform for Display Advertising which is used by Publishers (website owners) gets most of the revenue. Present day most of the Advertisers who are opting for Display advertising DFP give the best solution for it.

MNC’s and many startups are looking for the candidates who have done with this course. It has bright future and starts your Career with world leading ad serving platform.

Any graduate (Any Background Engineering, Commerce, Medical and who is enthusiast to be part of digital world) is eligible.

 

Course Content:

Double-click for Publishers (DFP) overview

Introduction to DFP Ad server as Ad management Platform

Comparison between DFP and other ad servers

How DFP Works…?

Career opportunities

Introduction to Display advertising

Players

Difference between them

Real time bidding

Types of Ad servers

Overview of Inventory Part

How DFP link with website

Terms and Hierarchy

Reporting Module

Understanding different types of reports available

Ad server Reporting metrics

Trafficking – Part 1

Hierarchy followed for Trafficking

Types of Ads based on Priority

Trafficking – Part 2

Delivery settings

Targeting criteria

Inventory and Trafficking

Review and Practice sessions

Forecasting

Check available inventory

Forecast Display

Export Forecast details

Troubleshooting

Google Publisher Tag

Google Console

Google Certification on DFP

Google Certification on DFP