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Search Engine Marketing

  • Understanding Google search
  • Overview of Google Adwords,
  • Bing AdCenter, Yahoo Search Marketing
  • PPC functioning
  • Setting objectives and goals
  • Metrics for performance measurements
  • Competitive Analysis and winning
  • Organizational positioning and Targeting
  • Understand bidding strategy to achieve targets
  • Automated bid management, vs Manual bidding
  • Set campaign and reach goals
  • Location and Language Settings for best optimization
  • Purpose and Importance of Ad Groups
  • Keyword Types and Tool
  • Adwords Account Setup and other features
  • And many More