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Search Engine Optimization

Search Engine Optimization is proved methodology to have more than expected result in search engines. It has been proved many a time in various businesses. People of all kinds are approaching and roping in Search Engine Optimization as it is the best way to have good output. There are various ways that one has to learn to have best knowledge.

  • SEO Introduction
  • Basic Keywords Research
  • On-Page Optimization (Onsite)
  • Keywords Research and Analysis
  • Off Page Optimization

SEO Introduction

  • Internet and Search Engine Basics
  • Internet Marketing
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Importance of Search Engines
  • SEO is an Art or Science
  • How the search engine works?
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and its Importance
  • Latest Updates about SEO Algorithms
  • Google Web Masters Tools

Basic Keywords Research

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research

On-Page Optimization (Onsite)

  • Basics of Website Designing / Development
  • Essentials of good website designing
  • HTML Basics for SEO
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • Importance of Domain Names and Value
  • Domain Selection
  • Website Structure and Navigation Menu Optimization
  • Coding Best Practices
  • Filename Optimization
  • Title Tag Optimization
  • Keywords
  • Keyword Density Analysis
  • Keywords Research in Various Search Engines
  • Meta Tags
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Optimizing SEO content
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Iframes / Frames effects on SEO
  • Header and footer
  • Header optimization with tag line or catch line
  • Footer Optimization
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Canonical / 404 Implementation
  • HTML Validation using W3C
  • Google SEO Guidelines
  • Search Engines V/S directory
  • Major search engines and directories
  • Google Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Hosting Selection
  • How the Search Engine works
  • Heat map of Home page
  • Description
  • Creating Robots file
  • Creating sitemaps
  • Image tag optimization
  • Image Importance
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools
  • Yahoo Feed Submission

Keywords Research and Analysis

  • SWOT Analysis of Website
  • Target segmentation
  • Keyword Research
  • Competitor Analysis
  • Finding Right Appropriate Keywords

Off Page Optimization

  • Submission to search engines
  • Introduction to Offsite Optimization
  • Local marketing of websites depending on locations
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO
  • Submission to Relevant Directories
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submission
  • Blog Submission
  • Free Classifieds
  • Forums
  • Forum Signatures and Commenting
  • Press Releases
  • Video Optimization
  • Link Building
  • How to promote home page
  • Directory Submissions for SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Classifieds Posting
  • Using Blogs for SEO
  • Blog Commenting
  • Press Release Submission
  • Article Submissions
  • Video Submissions
  • Social Media Optimization Techniques (Basics)
  • RSS Feeds Submissions
  • Tracking the Links and Page Rank
  • Question and Answers