Role & responsibilities:

• Strategizing digital campaigns for lead flow based on certain budgets
• Executing campaigns with different stakeholders creative teams, digital agencies and others
• Monitoring campaigns regularly for their performance
• Creating proper and high-standard reporting format on a certain frequency to understand the performance metrics of the campaigns in-depth
• Managing CRM system and lead flow coming from campaigns to the sales team
• Researching new tools/techniques/systems for better use of digital marketing spend, performance, data reporting or lead flow
• Maintaining relationships with other stakeholders in a professional manner

Desired candidate profile:

• Google AdWords Campaigns, Social Media Campaigns, Meta Ad management, Lead Generation
• Exposure to the following:
• Lead funneling monitoring lead qualification %, lead to booking conversion, cost per lead, cost per conversion, and Salesforce CRM