Social Media Marketing Expert

Role & responsibilities

• Set campaign strategy (viz. selection of platforms such as FB, Twitter, LinkedIn, Instagram)
• Set objective (E.g. Likes, Reach, Engagement, Leads and Sales)
• Plan media spending strategy
• Plan Media Mix
• Plan Content Strategy
• Conduct measurement and analysis of campaigns
  • Create relevant content to reach the company s ideal customers.
  • Create, and manage all published content (images, video and written) in coordination with content writer and graphic designer.
  • Monitor, listen and respond to users in a Social way while cultivating leads and sales.
  • Develop and expand community and outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Educational Qualification : Any Graduate, Degree Diploma in Digital Marketing,